Volgens wikipedia:
The Lexus brand
In 1986, Toyota?s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand.[20] Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates.[21] While Alexis quickly became the front runner (also associated with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus,[21] the name has been attributed to the combination of the words "luxury" and "elegance."[22] According to Team One interviews, the name has no specific meaning and simply denotes a luxurious and technological image,[21] although Lexus in Australia claim the original name is short for Luxury Export to United States. (LExUS).
The Lexus brand
In 1986, Toyota?s longtime advertising agency Saatchi & Saatchi formed a specialized unit, Team One, to handle marketing for the new luxury brand.[20] Image consulting firm Lippincott & Margulies was hired to develop a list of 219 prospective names; Vectre, Verone, Chaparel, Calibre and Alexis were chosen as top candidates.[21] While Alexis quickly became the front runner (also associated with the Alexis Carrington character on the popular 1980s primetime drama Dynasty) and later morphed to Lexus,[21] the name has been attributed to the combination of the words "luxury" and "elegance."[22] According to Team One interviews, the name has no specific meaning and simply denotes a luxurious and technological image,[21] although Lexus in Australia claim the original name is short for Luxury Export to United States. (LExUS).
